There are thousands of energy products on the market for athletes. How do you sort out what you need from all those? We try to make it easy for you.


The biochemistry of human athletic performance has not changed in thousands of years. The fundamental principles are well known. We formulate products based on the biochemistry of the human body, not ad agency gimmicks. The human body is a complex biochemical machine that needs certain nutrients when supplying energy for hours on end. It is easy to list those nutrients and group them into macro nutrients ( stuff you need a lot of during the event ) and micro-nutrients ( stuff you need a small amount of and can take before or after the event ).

  • Water
  • Electrolytes
  • Carbohydrates
  • Protein/amino acids
  • Fat
  • Vitamins
  • Minerals
  • Specialized amino acids

The SUCCEED! product lineup gives you the micro-nutrients before and after your event, and macro-nutrients during your event. As you will see in our product portfolio, that makes life easy when figuring out what to take and when. You don’t need to have a PhD in biochemistry to figure out our product line. Also, you don’t have to buy stuff from five different places to get what you need. Our PRE-RACE Supplement Pack supplies the micro-nutrients you'll need, and are to be taken 1-2 hours before an endurance event. Take these and you’re good to go for the day. Some companies put lots of vitamins and minerals in their drinks. That's ok if you drink one bottle, but endurance athletes can consume a lot of product in one event, and that could lead to detrimental over-consumption. SUCCEED! gives you the micronutrients once, in a safe dose. The macro nutrients you need during the event are supplied by:

S! Caps buffered electrolyte capsules for electrolyte replacement, AMINO and/or CLIP2 sports drink for energy input

The micro-nutrients that assist recovery are supplied by our RECOVERY Supplement Pack and are best taken right before you go to bed. Some companies seem to be driven by advertising agency gimmickry. They try to sell on buzz words and magical ingredients that promise extraordinary performance. Some others formulate with the cheapest ingredients they can find in order to maximize their profits. Some products add vitamins to their products that are used during the run. After taking them for hours on end, you can overdose on some of these vitamins. What's fine in a single serving may become excessive in repeated doses over the hours. SUCCEED! has no use for gimmicks. We do not stuff our formulations with a laundry list of ingredients that are present in such small quantities that they can’t be useful in practice. Our formulations are not loaded up with cheap simple sugars. The simple sugar fructose is not used in any of our products as it can cause gastro-intestinal distress in many persons. All the ingredients we use are of high quality. None of them are banned in competition by the USOC. All of our contractors are GMP-compliant for the guarantee of highest quality.